Super44 · Cafés & coffee shops

You make the coffee. Super takes care of the busywork.

The morning queue is only part of the story. Super shows what each cup leaves behind, gives quieter hours a reason to fill up and keeps your café visible online.

Try Super free See what you can do
Your café

If our flat white sells for £3.50 before tax and costs £1.05 in ingredients, what is left?

Here is the calculation from the figures you gave me.

Recipe costing

flat white

Selling price · before tax
£3.50
Ingredients per portion
− £1.05
After ingredients
£2.45
Your quantities & prices

Send your latest invoice and I’ll check what changed.

What can Super44 do for your business?

Super44 is an AI business partner for independent cafés and coffee shops. Know what each drink costs, turn an offer into a promotion and answer reviews in your own voice. Super picks up your brand from Instagram and learns from your past replies and feedback.

Made for the way you work

A few jobs worth taking off your list.

Know what is left in each cup.

A busy coffee machine does not tell you whether milk, beans and cups have eaten into your margin. Start with one drink and the quantities you actually use.

More about costs & analysis

Ask Super

Help me cost our flat white. I have the recipe and the latest invoice for coffee beans and milk.

What you get

flat white

Ingredient cost per portion

£1.05

Selling price · before tax
£3.50
After ingredients
£2.45

Know what each drink costs and what is left after ingredients. See how a different portion or price changes the numbers.

What to bring

Your recipeSupplier invoiceMenu prices

Your recipe, purchase prices and selling price.

Give the quiet hours a reason to be busy.

Tell Super what you want to promote. It picks up your brand automatically from Instagram and turns your offer into something worth posting.

More about getting customers

Your brand

Daybreak Coffee

Colour palette

  • #2345B8
  • #FFE8A0

Typography

FrauncesDM Sans

Super picks up your brand automatically from Instagram.

Ask Super

Make a post for Daybreak Coffee’s Tuesday morning deal: a flat white and a butter croissant for £5.50, 8–11am.

What you get

Daybreak Coffee · A better kind of Tuesday. · A flat white. A butter croissant. A little time for yourself. · £5.50 · TUESDAYS · 8–11AM · MAKE IT YOUR MORNING

A social image or short video with copy that looks and sounds like your café. Ready to download and share with your regulars.

What to bring

Offer details

Just the offer: what is included, the price and when it is available.

Reviews on autopilot. In your voice.

Keep the conversation going with your guests while you get on with the day. Super learns your voice from past replies and your feedback, then takes routine reviews off your list.

More about getting customers

Ask Super

Reply to our latest Google reviews in my usual voice.

What you get

Your reply

Anna · Google

“Lovely flat white, and Lena made us feel right at home. We’ll be back!”

Anna, so glad the flat white hit the spot! We’ll pass your kind words on to Lena. See you for the next coffee break.

Your voice, learned from your past replies. Your feedback helps Super get it right next time, too.

Personal replies to routine reviews, without writing them yourself. Anything delicate comes to you first.

What to bring

Google Business Profile

Connect your Google Business Profile.

Start with one useful job.

Tell Super what you want off your list. It gets to know your business and asks for the details it needs to get the job done.

  1. 1

    Find your business.

    Open Super and select your business, or tell it about your place. Start the conversation with the job you have in mind.

  2. 2

    Tell Super what needs doing.

    Send a message, a photo or a file. Super gets to work and asks for anything else it needs.

  3. 3

    Put the result to work.

    Super does the legwork. You get a result ready to use. Tell it what to adjust — the next one will fit you even better.

A good first task

Send Super the recipe and latest invoice for your best-selling coffee: “What does each cup cost?”

Start free. Get your first job done.

Create your first promotion with Starter. Core adds review autopilot, recipe costing, expenses and ongoing Google publishing. Plus adds accounting integrations, payroll exports, checklists, team messaging and more videos every day.

Find your plan →

Starter

Free

core

£19

/month

plus

£49

/month

Prices include applicable tax.

Before you get started.

Can Super help a small café without a connected till?

Yes. Start with your menu, drink recipes, invoices or product photos. Connect your till whenever you like and Super adds your own sales patterns. Whatever system you use, we connect it.

Can Super show what each drink really earns?

Yes. Super costs every drink from your recipe and invoices, shows what each one leaves after ingredients and flags the ones that need a new price.

Do I need to connect all my business systems?

No. For a promotion, just tell Super the offer — it picks up your brand automatically from Instagram. For costing, share your recipe and prices. Connect your Google Business Profile to publish replies, and your POS for sales analysis. Whatever system you use, we connect it.

Will Super publish or change things without me checking?

Only what you put on autopilot. Super learns your voice from your past replies, so it sounds like you from day one. Approve the first few replies together — Super is eager to learn from every tweak — then switch on autopilot when you’re comfortable. Anything delicate comes to you first, and posts wait for your OK.

Can I use Super on my phone?

Yes. Super is available on the web, iPhone and Android. You can send a photo or file in chat. Expense review and accountant exports are in the mobile app.

Bring the job you have been putting off.

One question. One useful next step. Start there.

Try Super free