Super44 · Takeaways & chip shops

You know every regular’s order. Know what each one leaves you.

When the queue is out the door, portion costs and packaging rarely get your attention. Super costs each order, creates your next offer and keeps you visible to people nearby.

Try Super free See what you can do
Your chip shop

If our cod and chips sells for £10.00 before tax and costs £3.50 in ingredients, what is left?

Here is the calculation from the figures you gave me.

Recipe costing

cod and chips

Selling price · before tax
£10.00
Ingredients per portion
− £3.50
After ingredients
£6.50
Your quantities & prices

Send your latest invoice and I’ll check what changed.

What can Super44 do for your business?

Super44 helps takeaway owners calculate recipe and packaging costs, create promotional material and manage their Google Business Profile. Super picks up your brand from Instagram and learns your reply style from past replies and feedback.

Made for the way you work

A few jobs worth taking off your list.

Look inside the cost of an order.

The main ingredient is only part of it. Portions, oil, sauces and packaging all matter when a small amount per order adds up across a busy shift.

More about costs & analysis

Ask Super

Cost our cod and chips. Include the portions and prices for cod, potatoes, oil and takeaway boxes.

What you get

cod and chips

Ingredient cost per portion

£3.50

Selling price · before tax
£10.00
After ingredients
£6.50

Know what each order costs, right down to the sauce and the box. See what a different portion, pack or price would leave you.

What to bring

Your recipeSupplier invoiceMenu pricesPackaging costs

Your recipe, packaging costs and selling price.

Make an offer that looks like your place.

Tell Super the meal, the price and when to collect. It picks up your brand automatically from Instagram and gives your regulars a reason to order again.

More about getting customers

Your brand

Side Street

Colour palette

  • #E13B2C
  • #163CAF
  • #F2EBDD
  • #FFE05B

Typography

DM Sans BlackDM Sans

Super picks up your brand automatically from Instagram.

Ask Super

Make a post for Side Street’s Friday special: cod, chips and mushy peas for £12, 4–9pm, ready for collection.

What you get

Side Street · Friday. Sorted. · Cod, chips & mushy peas. Fresh from our fryer to your Friday. · £12 · FRIDAYS · 4–9PM · ORDER FOR COLLECTION

A promotional image or short video in your own style, with a clear offer and collection details. Ready for the channels your customers follow.

What to bring

Offer details

Just the offer: the meal, price, availability and collection details.

Reviews on autopilot. In your voice.

Keep the conversation going with your guests while you get on with the day. Super learns your voice from past replies and your feedback, then takes routine reviews off your list.

More about getting customers

Ask Super

Check our Google hours and reply to recent reviews about collection times in my usual voice.

What you get

Your reply

Sam · Google

“Ordered for 7 on Friday but waited another 20 minutes. Food was good once it arrived.”

Sam, sorry your order wasn’t ready when you arrived on Friday. Waiting around is the last thing you need after work. Thanks for telling us — we’re checking the collection times with the team.

Your voice, learned from your past replies. Your feedback helps Super get it right next time, too.

Personal replies to routine reviews, without writing them yourself. Anything delicate comes to you first.

What to bring

Google Business Profile

Connect your Google Business Profile.

Start with one useful job.

Tell Super what you want off your list. It gets to know your business and asks for the details it needs to get the job done.

  1. 1

    Find your business.

    Open Super and select your business, or tell it about your place. Start the conversation with the job you have in mind.

  2. 2

    Tell Super what needs doing.

    Send a message, a photo or a file. Super gets to work and asks for anything else it needs.

  3. 3

    Put the result to work.

    Super does the legwork. You get a result ready to use. Tell it what to adjust — the next one will fit you even better.

A good first task

Take your most common order. Share its portion sizes, ingredient invoice and packaging cost. Ask Super what is left at your current selling price.

Start free. Get your first job done.

Create your first promotion with Starter. Core adds review autopilot, recipe costing, expenses and ongoing Google publishing. Plus adds accounting integrations, payroll exports, checklists, team messaging and more videos every day.

Find your plan →

Starter

Free

core

£19

/month

plus

£49

/month

Prices include applicable tax.

Before you get started.

Can this help a chip shop, kebab shop or pizza takeaway?

Yes. The inputs change with your food: fish weight, meat portions, dough batches, sauces or boxes. Super uses the recipe and prices you supply rather than a standard margin for your type of shop.

Does Super replace my ordering or delivery platform?

No, keep them. Super works alongside your ordering and delivery platforms. Share their fee reports and it shows what collection and delivery really leave you, order by order.

Do I need to connect all my business systems?

No. For a promotion, just tell Super the offer — it picks up your brand automatically from Instagram. For costing, share your recipe and prices. Connect your Google Business Profile to publish replies, and your POS for sales analysis. Whatever system you use, we connect it.

Will Super publish or change things without me checking?

Only what you put on autopilot. Super learns your voice from your past replies, so it sounds like you from day one. Approve the first few replies together — Super is eager to learn from every tweak — then switch on autopilot when you’re comfortable. Anything delicate comes to you first, and posts wait for your OK.

Can I use Super on my phone?

Yes. Super is available on the web, iPhone and Android. You can send a photo or file in chat. Expense review and accountant exports are in the mobile app.

Bring the job you have been putting off.

One question. One useful next step. Start there.

Try Super free